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Over the years our B2C interface Homesure has become a preferred brand for the construction ecosystem that delivers superior customer experience on product performance, solutions and services. We help create strong and sustainable communities, with a network of 800+ active Distributors, 6000 + Dealers & more than 65000+ influencers engaged in our business operation. We also provide direct employment to over 1000 employees.
With a growing business portfolio, our HomeSure product range includes Wall Putty, Tile Adhesives, Gypsum based products, Construction Chemicals, Admixtures, AAC blocks, and other building materials.
The “HomeSure Samriddhi” app has been made available for its customers and influencers. Customers will be able to earn rewards and discounts for their recommendations and purchases through this innovative app, while Walplast will be able to better understand and serve its customers. This also simplifies the lives of masons, painters and dealers. Previously, masons and painters had to visit dealer shops to redeem their respective rewards, which was a time-consuming and complex process.
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The additive VM 200 is a type of viscosity modifying agent (VMA) used in concrete. It is typically made of synthetic polymers and is added to concrete mixtures to increase the viscosity of the mixture. The result is a concrete mixture that is more cohesive, less likely to segregate, and has better self-compaction ability.
It is not necessary to be an expert to do the task. Your search for a concrete stiffener is over. A unique additive called AR 300 can be used in mortar or concrete. It increases strength, durability, and workability. It is perfect for various construction applications due to its chemical composition and physical characteristics.
The market has been waiting for an affordable method to lower concrete costs while maintaining the necessary strength & durability. The solution is Admix 500 (a super plasticizer admixture based on SNF). The cement particles in your mix are dispersed by it, resulting in high-performance, long-lasting concrete that is both inexpensive and efficient. You can choose it for your upcoming project!
A versatile concrete additive intended to reduce the usual time it takes for concrete to set. It can be used in plasters, mortar, and concrete. The malleable and hardened properties of concrete, such as workability, compressive strength, and flexural strength, are improved by AC 100.
Product details- Tile Adhesive EX 11 Ceramic Expert is a grey cement-based powder-formed adhesive that gives better quality strength. This product is designed for fixing ceramic and clay tiles for internal dry area applications only. Tile Adhesive 11 Ceramic Expert is a general-purpose adhesive, easy to handle, and requires only the addition of clean water to produce easily workable mortar. Application ideal for tiles with apparent porosity greater than 3%.
Product details- Tile Adhesive EX 11 Ceramic Expert is a grey cement-based powder-formed adhesive that gives better quality strength. This product is designed for fixing ceramic and clay tiles for internal dry area applications only. Tile Adhesive 11 Ceramic Expert is a general-purpose adhesive, easy to handle, and requires only the addition of clean water to produce easily workable mortar. Application ideal for tiles with apparent porosity greater than 3%.
The highly polymerized, grey-colored Tile Adhesive EX-44 is developed with unique qualities like water resistance, slip resistance, flexibility, and extended open time. Additionally, it can be applied to interior, exterior, and wet spaces. It is also suitable for all natural stone tiles as well as ceramic, clay, basalt, vitrified, glass mosaic, and porcelain tiles.
Tile Adhesive EX 55 is a white, highly polymerized adhesive that is based on cement. For installation on dry wall board substrates such as gypsum boards, plywood, wood, medium density fiber boards, cement boards, etc., it is appropriate for all types of tiles and stone tiles. Additionally, it can be used in moist, interior and outside spaces, industrial installations in chemically vulnerable locations, food processing facilities, commercial kitchens, dining establishments, and workshop spaces.
The wall putty known as coarse putty was created specifically as a foundation coat to hide unevenness and pinholes in plastered surfaces and prepare the walls and ceilings for the final application. It can be used as a base coat for putty because it is white. White cement, polymers, and minerals of the highest grade are included.
The HomeSure GypEX Silver Plus Gypsum powder's flawless white colour ensures a consistently high-quality, robust, and smooth finish. HomeSure GypEX Silver Plus Gypsum plaster, is a time- and energy-efficient building medium because it requires less water, uses less, covers more area, and dries quickly. It can save time because it doesn't require curing. It takes 15 to 18 minutes to set, thus less gypsum, labour, and time are wasted.
HomeSure GypEX Silver Plus Gypsum plaster has good tensile and flexural strength after setting. Due to the background's thermal and tensile movements, they are less vulnerable to cracking and de-bonding.
GypEX standard gypsum board is made of a core of 100% natural gypsum that is encased in a strong, environmentally friendly paper lining. Featuring brown paper on the back and ivory paper on the face, and blue or multicolored edge tape.
GypEX gypsum board is utilized in new building construction and restoration projects as a covering material for walls, ceilings, and partition walls. It is intended for immediate screw, nail, or adhesive attachment to existing surfaces as well as wood or metal framing.
The Substructure or underbuilding is that largely hidden section of the building which is built underground to the ground floor level. It is usually called foundation the standard form of underbuilding construction uses two skins of dense concrete blockwork for all external walls.
The Plinth Level is basically the level that stays between the original ground level and the finished floor level of the building. The original ground level is the topmost layer of the soil present around the structure.
The Superstructure of a building is where people spend most of their time. This area includes the first and second floors inside a home and any number of floors in larger buildings. The superstructure includes beams, columns, finishes, windows, doors, the roof, floors, and anything.
Masonry is a type of construction that piles separate parts on top of one another to create a structure. It holds the units together with mortar, which is a paste that fills the gaps between each piece and makes the entire structure more solid. Examples of Masonry projects include walkways and walls.
In the construction world, MEP stands for “Mechanical, Electrical and Plumbing.” MEP engineering is the science and art of planning, designing and managing the MEP systems of a building.
Plasterwork is construction or ornamentation done with plaster, such as a layer of plaster on an interior or exterior wall structure or decorative plaster on ceilings or walls. This is also sometimes called pargeting.
Flooring is the general term for a permanent covering of a floor, or for the work of installing such a floor covering. Floor covering is a term to generically describe any finish material applied over surface to get a desirable strength and decoration for working.
Wall Putty is a white cement-based powder made of polymer and other minerals that make the wall look smoother. It is primarily used to fill in cracks and holes in walls and prepare an even wall surface before applying paint.
Ceiling finishes refer to the materials and methods used to cover and decorate the upper surface of a room, such as paint, wallpaper, tiles, Gypsum and wood paneling, or textured plaster. The choice of ceiling finish can affect the acoustics, lighting, and overall style of a space.
Paint is used to protect all sorts of buildings and structures from the effects of weathering. Any buildings such as houses are usually painted because a coat of paint prevents water seeping into the rebar and making it rot. The paint also helps to prevent the wood from drying out in the hot sun.
Mr. Ashok Mehta, the visionary Founder of Walplast Products Pvt ltd and an accomplished industry leader with over three decades of experience in the field of construction materials and chemicals.
Mr. Mehta has established Walplast Products Pvt Ltd as a prominent player in the industry through his leadership, expertise, and focus on innovation. Under his guidance, the company has achieved remarkable growth and success over the years.
Mr. Mehta’s leadership style places a strong emphasis on nurturing talent and fostering the growth of emerging leaders within the organization. This people-first approach has helped build a strong and dynamic team that has propelled the company forward.
Mr. Mehta holds a degree in Mechanical Engineering, which has provided him with a solid technical foundation and understanding of the industry. His in-depth expertise and extensive industry experience have been instrumental in shaping Walplast Products Pvt Ltd.’s strategic vision and driving the company's product development efforts.
As a thought leader within the construction materials and chemicals space, Mr. Mehta regularly shares his insights on industry trends and innovations with the goal of contributing to the sector's advancement. His contributions have elevated Walplast Products Pvt Ltd's stature and reputation within the industry.
Mr. Ashok Mehta's vision, leadership abilities, technical expertise, and people-centric approach have been the driving forces behind Walplast Products Pvt Ltd's success story over the past three decades.
Mr. Kaushal Mehta has over two decades of experience in building and construction materials, having been with the company since 2004. He has played a pivotal role in scaling up the company's business-to-consumer operations and successfully establishing HomeSure as a prominent consumer brand. His notable achievements include driving the company's retail expansion to over 150 stores nationwide.
Mr. Mehta's leadership and expertise have been instrumental in developing innovative products and solutions to meet evolving customer needs. Under his guidance, HomeSure has launched several industry-first offerings, cementing its position as a trusted one-stop solution for homeowners.
He holds a Graduate degree in Commerce from the University of Delhi and has an Advanced Certification in Business Strategic Marketing from the Indian Institute of Management. With his extensive knowledge of product development, supply chain management, and customer insights, he continues to steer HomeSure's strategic vision and growth initiatives.
Mr. Kaushal Mehta has been a driving force behind HomeSure's success over the past two decades. His entrepreneurial mindset, strategic acumen, and customer-first approach have helped transform HomeSure into a market leader. Under his leadership, the company is well poised to capitalize on the growing market opportunities in India.
Mr. Nirav Mehta has proven himself to be a valuable asset to our company since joining us in 2020. With over 18 years of relevant industry experience, he brings a wealth of knowledge and expertise to his role.
Mr. Mehta holds a Bachelor of Engineering in Electronics. He also has a diploma in Procurement and Supply Chain from the C.I.P.S and a diploma in Lean Manufacturing.
Prior to joining our team, Mr. Mehta gained valuable experience working for several leading companies in the United Kingdom, including Maxwell Pumps PLC, H.S. Butyl PLC, and Heatric PLC. During his time with these organizations, he acquired deep insights into supply chain management, manufacturing processes, and operational efficiency.
Mr. Mehta's knowledge, industry experience, commitment to continuous improvement, and focus on results make him a valuable member of our team.
Mr. Aniruddha Sinha has been with the Group since 2022.
He is a HubSpot certified Digital Marketing specialist and holds a Post Graduate degree in Marketing Management.
An accomplished senior Marketing professional with 25+ years' experience in managing brands across multiple product categories and industries, he excels at successfully managing P&L responsibilities and delivering operating profits.
He is a proven leader in driving and mentoring large, cross-functional teams in achieving strategic goals through sharply defined approaches and effective execution of plans. He has a professional work experience across a wide range of industries with leading organizations of repute viz. PepsiCo, Diageo, Pernod Ricard, Spencer's, Bharti Walmart and Lafarge / Nuvoco Vistas Corp Ltd
Mr. Nitin Rastogi joined the organization in March 2018 as the Chief Financial Officer. He brings with him over two decades of experience in financial leadership roles with reputed companies.
Mr. Rastogi is a Chartered Accountant with a proven track record of developing and implementing financial strategies to drive growth. Prior to joining the organization, he worked with several well-known companies such as Magicrete Building Solutions, Flint Group, HT Burda Media Ltd. Moser Baer, and Cargill India.
His extensive experience in financial leadership positions and his proven track record of delivering results will help take the organization to the next level of growth and performance. His expertise is invaluable in guiding the organization's financial strategy and ensuring prudent capital allocation.
Mr. Nitin Rastogi is an accomplished finance professional with the skills and experience needed to strengthen the organization's financial management practices and support its strategic business objectives.
Ms. Archana Pancham has been with the group since 2016.
With over 15 years of experience in the field, Ms. Pancham is certified in various psychometric tools, including DISK profiling, Hogan Assessments, and 16 PF personality assessment. She is also certified in Analytics in Human Resources from XLRI Jamshedpur and Behavioural Interviewing Skills from XLRI Jamshedpur.
She holds a degree in Economics from Shri Ram College of Commerce, Delhi, and a Master’s in Business Administration in Human Resources from Symbiosis Center for Management and Human Resource Development, Pune.
Prior to her current role, Ms. Pancham worked with the Kotak Mahindra Group where she gained valuable experience in human resource management, talent acquisition, organizational development, and compensation and benefits administration.
Ms. Pancham has demonstrated expertise in strategic human resource management, employee engagement strategies, performance management, and competency mapping. Her certifications and experience equip her to provide strategic guidance and solutions to optimize human capital within organizations.
Mr. Lokesh Jain is a key contributor who is in charge of the Wall Putty, Tile Adhesives, Waterproofing Chemicals, and Paints divisions. He joined the organisation in 2016 and brings over 20 years of experience in the industry.
Mr. Jain holds a degree in Civil Engineering and a PGDBA (Post Graduate Diploma in Business Administration). Prior to his current role, he worked for well-known organizations like JK Cement, gaining valuable experience in sales management, customer relationship building, and product marketing.
As Head of Sales, Mr. Jain is responsible for developing and executing the sales strategy for the B2C division. He motivates and leads the sales team to achieve aggressive yet realistic goals. Leveraging his technical background and business acumen, Mr. Jain works closely with the production and marketing teams to understand customer needs and improve the company's product offerings.
Mr. Jain’s people management skills and hands-on approach have helped strengthen the division's salesforce.
Sanjay Pawar has been an invaluable member of our team since joining in 2017. He brings with him over two decades of experience in the field, having started his career in 1994. Mr. Pawar holds a post-graduate degree in Chemistry and has completed an Advanced Quality Management Program from the Indian Institute of Management Ahmedabad.
Before joining our company, Mr. Pawar held positions at several esteemed organizations, including National Starch & Chemical (a division of ICI Paints), Saint Gobain, and Geochem. His diverse experience and expertise in R&D, quality management, and manufacturing excellence have been instrumental in driving innovation and improving product quality across our portfolio.
Under Mr. Pawar's leadership, our R&D team has successfully developed several new products and formulations to meet evolving market needs. He has also implemented robust quality systems and processes.
Ajay Jamdhade brings with him more than two decades of experience in manufacturing operations, project planning, and engineering management. He holds a Bachelor's degree in Mechanical Engineering and an Executive MBA in Operations from the prestigious Indian Institute of Management, Kolkata.
Prior to joining us, Mr. Jamdhade worked with reputed companies like Thermax, Larsen & Toubro, and Concord Blue Technology.
His wealth of experience and expertise is instrumental in optimizing our operations, improving efficiency, and delivering quality products and services.
Rohit Chakraborty holds a Bachelor's Degree in Civil Engineering and an MBA in Marketing, demonstrating his academic aptitude and versatility. He has accumulated approximately 15 years of relevant professional experience.
Mr. Chakraborty joined our company in 2016, prior to joining our company, Mr. Chakraborty worked for leading organizations like Lafarge and Lloyd, where he gained valuable experience managing diverse teams and portfolios.
He has demonstrated the expertise, leadership skills, and commercial acumen required to drive results in complex business environments.
Ms. Fozia Qureshi joined the organization in 2023. She holds a Master's degree in Information Technology and has over 19 years of experience in the industry. Her expertise lies in enhancing and fortifying IT Infrastructure. Prior to joining our organization, Ms. Qureshi has worked with Eureka Forbes and other reputable organizations. Under Ms. Qureshi's leadership, we aim to become a more data-driven and technology-enabled organization.
